
Corrie Belardinelli
Owner and Buyer
Helen Ainson store in Darien
After many years as general manager, Corrie took ownership of Helen Ainson in 2022. With a background in fashion merchandising and extensive corporate retail experience, she found her true home here—growing professionally while remaining close to her family and embracing the Darien community.
Upon taking ownership, Corrie’s vision was to honor Helen Ainson’s incredible legacy while thoughtfully elevating the store to the next level. This began with a move to a gorgeous new location and the introduction of exciting new designer lines.
For nearly 50 years, Helen Ainson has been the go-to destination for mother-of-the-bride and mother-of-the-groom attire. While many clients visit us in search of the perfect dress, they often leave having discovered their new favorite store. We are so much more than dresses—offering a true one-stop shopping experience for special occasions and everyday style alike, from seasonal casual wear to complete event wardrobes. In addition to our brick-and-mortar boutique, we proudly serve clients nationwide through our website, HelenAinson.com
Meet Our Professional Stylists/Fashion Consultants

Suzanne Griffin
Sales Manager
Sales Manager, Suzanne Griffin, has met many great designers and has traveled to New York City on buying trips for years. She has had an amazing journey. Suzanne has many years of training and experience behind her. This has given her great insight and understanding of how to dress clients to look fabulous no matter what the occasion.
As Sales Manager, Suzanne has taken it upon herself to always remind the consultants that the sale is not what’s important. What’s important is that all of our clients not only love their outfit but feel great wearing it. “If we can do that, then I have done my job!”

Donna Richmond
Merchandiser and Assistant Buyer
Donna has worked in the wholesale apparel industry dealing with better specialty stores for over 30 years. Understanding the needs of these stores provides her with the insight of what the customers are looking for.
She merchandised the collections she worked for and now merchandises the store which is one of her many passions. Another is to help women dress and feel fabulous about themselves.

Holly Smith
Manager
Holly’s ultimate goal as Manager is to continue expanding Helen Ainson’s outreach through all aspects of store operations, client experience, event planning, and marketing strategies. Her four years of experience at the store have provided her with the knowledge and expertise needed to serve clients at the highest level.
Her greatest professional achievement has been her transition from Retail Management to Director and General Manager of Spas and Health Clubs, Certified Personal Trainer, and ultimately to managing multiple departments within hotel hospitality.
Holly is a proud mother of two daughters and a loving grandmother to four amazing grandchildren. She shares her life with a supportive partner and is grateful to be part of one of the most dynamic teams she has ever worked with at Helen Ainson.

Jess Rivera
Retail Operations & Marketing Manager
Jess has been a beloved member of the Helen Ainson team for over five years and truly cherishes being part of such a supportive, inspiring group of women. She takes great pride in ensuring every client feels welcomed, comfortable, and valued from the moment they walk through our doors.
As Retail Operations & Marketing Manager, Jess is the behind-the-scenes powerhouse who keeps everything running seamlessly. She manages daily operations including managing incoming calls from customers and vendors, receiving and preparing shipments for the sales floor, and ensuring merchandise flows smoothly from delivery to display. On the marketing side, Jess leads content creation across all social media platforms—concepting, filming, making flyers, creating ads, and editing video content—while also managing website uploads to ensure each merchandise is showcased beautifully and accurately.
Outside of Helen Ainson, Jess channels her creativity through baking, sewing, and personal styling, and enjoys spending time with her partner and 3 cats. She is deeply passionate about crafting a warm, memorable experience for every client and loves helping women feel confident, beautiful, and empowered—inside and out.