The last 40 Years, Erica has had numerous opportunities to dress customers for the Oscars, White House dinners and foreign affairs dinners.
Many people don’t know that Helen Ainson Boutique was actually named after Erica’s mother, Helen Ainson. Helen opened her first shop in New York City in 1948 and later opened a store in Greenwich CT. During high school and college Erica worked in her mom’s Greenwich, location.
In October 1977, Erica opened Helen Ainson store in Darien CT.
Part of the Helen Ainson Store mission is to give back and help those less fortunate. The Helen Ainson Store has raised thousands of dollars for Breast Cancer to benefit the Smilow Breast Health Center of Norwalk Hospital. The store also continues to have their annual fashion show to benefit Toys for Tots. Last year Helen Ainson Store donated over $2,000 worth of toys to children in need.
“The town has been very good to me over the years so I feel that I always try to give something back,” Erica said.
She has dedicated countless hours to the town over many decades. Erica was also vice president and chairwoman of the retail committee in the 1980’s and 1990’s. Erica has won awards for “Business Volunteer of the Year” and “Certificate of Appreciation” from the Darien Chamber for her 25 years of service. She is also a style consultant for the Life Solution Center of Darien. She helps women feel confident through their style and personal appearance.
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